Anti Counterfeiting Solution
Meanwhile, mobile penetration in emerging markets is soaring.
- Emerging markets account for 80% of all new mobile subscriptions globally.
- In Pakistan, SMS text messages sent almost doubled between 2009 and 2012 to a staggering 277.7 billion messages. That is almost 3.2 million text messages per hour.
- So, how could we leverage this growing technology to help consumers actively avoid being duped by counterfeiters? It is easy as 1-2-3:
Upon purchasing a product, consumers will find a label on the package that they can scratch-off to reveal a one-time use, item specific code. Then, they text the code to our short code using their mobile phone and receive a reply confirming that the product is genuine or warning that it may be counterfeit.In addition to the powerful capability of the Text to Health solution, Eocean offers supplementary, value-added services:
Consumer Support Desk (CSD)
The solution may be supplemented by the 24/7 Client Support Desk (CSD).
Proprietary Client Web Portal
The Text to Health solution produces a constant flow of valuable market data that can be harnessed by our clients to customize their marketing programs, target consumers based on purchasing habits, and monitor any instances of counterfeiting, Our product demo shows how this simple and effective solution works. For more information about protecting products or just to learn more, please contact us.